Canalys has reported a sharp 5 per cent year-on-year growth in global smartphone shipments in Q3 2024, with the total number touching a whopping 310 million units. Both Samsung and Apple have retained their top spot from last year and have managed to ship 57.5 million and 54.5 million units of smartphones, respectively.
Brand-wise smartphone market share. (Image credit: Canalys)
“Apple achieved record Q3 shipments, driven by a strategic blend of channel and supply chain optimizations. Post-WWDC’s Apple Intelligence announcements, consumers are actively upgrading from older iPhone 12 and 13 models to embrace this new technology,” said Canalys Analyst Le Xuan Chiew.
Apple’s shipment growth has continued in Q3 2024 compared to Q3 2023, bolstered by the iPhone 16 series. This has helped Apple maintain its momentum, with 9 per cent more iPhones shipped than the same quarter last year. Meanwhile, Samsung’s shipments declined by 2 per cent, though it retains a leading 19 per cent market share, with Apple close behind at 18 per cent.
Chinese giant Xiaomi holds third place with a 14 per cent market share, shipping over 42.8 million units. Oppo and Vivo also experienced growth, with shipments rising by 8 per cent and 24 per cent, respectively.
The Asia-Pacific region saw a 10 per cent rise in smartphone sales, while the Chinese market grew by 4 per cent, underscoring an increasing demand in emerging markets. Conversely, growth remains minimal in North America and the Middle East.
| Vendor | Q3 2024 Shipments (million) | Q3 2024 Market Share | Q3 2023 Shipments (million) | Q3 2023 Market Share | Annual Growth |
| Samsung | 57.5 | 19% | 58.6 | 20% | -2% |
| Apple | 54.5 | 18% | 50 | 17% | 9% |
| Xiaomi | 42.8 | 14% | 41.5 | 14% | 3% |
| OPPO | 28.6 | 9% | 26.4 | 9% | 8% |
| vivo | 27.2 | 9% | 22 | 7% | 24% |
| Others | 99.4 | 32% | 95.9 | 33% | 4% |
| Total | 309.9 | 100% | 294.6 | 100% | 5% |
Apple dominates the premium smartphone segment, while brands like Samsung lead in entry-level models. The report suggests that delays in Apple Intelligence features could moderately impact iPhone sales, though an uptick is expected with the upcoming festival season.
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